Privacy policy

Last updated: 20 May 2026

Rolf Erik Studios operates this store and website, including all related information, content, features, tools, products and services to provide you, as a customer, with a personalised shopping experience ("the Services"). Rolf Erik Studios is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal data when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall take precedence with regard to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and understand how your data is collected, used and disclosed as described in this Privacy Policy.

Personal data we collect or process

When we use the term "personal data" we mean information that identifies or can reasonably be linked to you or another person. Personal data does not include information collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you. Depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this personal data:

  • Contact details including name, address, billing address, shipping address, phone number and email address.
  • Financial information including credit card numbers, debit card numbers and financial account numbers, payment card information, financial account information, transaction details, payment method information, payment confirmations and other payment data.
  • Account information including username, password, security questions, preferences and settings.
  • Transaction information including items you view, add to cart, add to a wishlist or purchase, return, exchange or cancel, as well as your previous transactions.
  • Communications with us including information you provide in your communications with us, for example when you submit a customer support request.
  • Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal data

We may collect personal data from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal data;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal data on our behalf;
  • From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or which of our Services you use, we may use personal data for the following purposes:

  • Providing, personalising and improving the Services. We use your personal data to provide the Services, including to fulfil our agreement with you, process your payments, dispatch your orders, remember your preferences and items you are interested in, send you messages relating to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange delivery, facilitate returns and exchanges, enable you to post reviews, and to create a personalised shopping experience for you, for example by recommending products related to your purchases.
  • Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing, promotional and campaign communications by email, SMS or post, and to show you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activity on the Services.
  • Security and fraud prevention. We use your personal data to verify your account, to provide a secure payment and shopping experience, to detect, investigate or take action against potential fraudulent, illegal, unsafe or harmful activity, to protect public safety and to secure our Services.
  • Communicating with you. We use your personal data to provide customer support, respond to your questions, provide effective services and maintain our business relationship with you.
  • Legal reasons. We use your personal data to comply with applicable law or respond to valid legal proceedings, including requests from law enforcement or government agencies, to investigate or participate in civil proceedings, potential or actual litigation or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

  • To Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, distribution and shipping).
  • To business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy notices.
  • When you instruct us or otherwise consent to us disclosing certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
  • To our subsidiaries or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are provided by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services for you. Information you provide to the Services will be transferred to and shared with Shopify and third parties who may be located in countries other than where you reside, in order to provide and improve the Services for you. We also use certain advanced features from Shopify that incorporate data and information obtained from your interactions with our store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal data collected about your interactions with our store, other merchants and Shopify. Under these circumstances, Shopify is responsible for processing your personal data, including for responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and what rights you have, please visit Shopify's Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal data here. Link to Shopify's Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other rules and conditions. We do not guarantee or take responsibility for the privacy or security of such websites, including the accuracy, completeness or reliability of information found on them.

Children's data

The Services are not intended for use by children, and we do not knowingly collect any personal data about children below the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided their personal data to us, you may contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we have no knowledge of "sharing" or "selling" (as defined by applicable law) personal data of persons under 16 years of age.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". Additionally, information you send to us may be insecure during transmission. We recommend you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal data depends on various factors, such as whether we need the data to maintain your account, provide services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. These rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right of access/information. You may have the right to request access to personal data we hold about you.
  • Right to deletion. You may have the right to request that we delete personal data we hold about you.
  • Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
  • Right to portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Managing communication preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option shown in our emails. If you opt out, we may still send you non-promotional emails, for example about your account or orders you have placed.

If you are resident in the United Kingdom or European Economic Area, subject to exceptions and limitations under local law, you may also exercise the following rights in addition to those listed above:

  • Objection to processing and restriction of processing: You may have the right to request that we cease or restrict our processing of personal data for certain purposes.
  • Withdrawal of consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent. Withdrawing your consent does not affect the lawfulness of processing carried out based on your consent prior to its withdrawal.

You may exercise all of these rights where indicated in the Services or by contacting us using the details below. For more information about how Shopify uses your personal data and what rights you have, including rights related to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, in accordance with applicable law. In accordance with applicable laws, you may designate an authorised agent who may request to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide evidence that you have authorised them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request within the time required by applicable law.

Complaints

If you have complaints about how we handle your personal data, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or by lodging a complaint with your local data protection authority. For EEA countries, you can find a list of responsible data protection supervisory authorities here.

International transfers

Please note that we may transfer, store and process your personal data outside of the country where you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will use recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country that has been determined to offer an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and notify you as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call or email us at rolferikstudios@gmail.com and +46702258775. Under applicable data protection laws, we are the data controller of your personal data. Rolf Erik Studios is a brand operated by Agile Quality AB, org. no. 559003-0903.